bebe Confirms End of Angora-Wool Sales After Talks With PETA

Chic Retailer Drops Cruelly Produced Items Following Exposé Revealing That Rabbits' Fur Torn Is From Their Live Bodies

For Immediate Release:
June 16, 2015

Sophia Charchuk 202-483-7382

Brisbane, Calif. – Following discussions with PETA, retail giant bebe has joined over 90 top brands—including Calvin Klein, Tommy Hilfiger, Ann Inc., H&M, and Inditex—in permanently banning angora wool at all its locations worldwide. The decision follows talks with PETA as well as PETA’s groundbreaking exposé into the angora industry, which revealed that live rabbits’ fur is ripped from their skin.

“As retailers and customers drop angora wool, bebe’s kind decision follows a growing trend toward compassion in fashion,” says PETA Executive Vice President Tracy Reiman. “We applaud bebe for taking a stand against cruelty to animals by banning angora wool.”

As revealed by PETA—whose motto reads, in part, that “animals are not ours to wear”— in its exposé of a PETA Asia investigation, some rabbits used for angora scream in pain as their fur is ripped out, while others are cut or sheared and invariably wounded by the sharp tools as they struggle desperately to escape. In addition, the angora-farming industry condemns these intelligent, social animals to years of isolation in small, filthy wire cages.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind