Armani Goes Angora-Free After Conversations With PETA U.K.

For Immediate Release:
December 2, 2021

Moira Colley 202-483-7382

Rome – Following talks with PETA U.K., the Armani Group—whose iconic brands include Giorgio Armani, Emporio Armani, EA7, and Armani Exchange—has confirmed that it has banned the use of angora in future collections. The company implemented a ban on fur in 2016.

“Today’s socially conscious fashion consumers want nothing to do with an industry that rips the hair out of fully conscious rabbits,” says PETA U.K. Vice President of International Programs Mimi Bekhechi. “PETA U.K. is celebrating Armani’s decision to extend its no-fur policy to include angora and encourages all designers still using it to get with the times.”

As revealed in a PETA Asia exposé, most rabbits used for angora are stretched across boards and their hair is ripped out as they scream in pain. Others are tied up before their fur is cut or shorn, and their delicate skin is cut open by the sharp tools as they struggle desperately to escape. They typically endure this agony every three months.

Armani joins hundreds of other top brands—including Valentino, Gucci, Diane von Furstenberg, Calvin Klein, Burberry, Tommy Hilfiger, and Stella McCartney—that have committed to not selling angora after hearing from PETA entities.

PETA U.S.—whose motto reads, in part, that “animals are not ours to wear”—opposes speciesism, a human-supremacist worldview. For more information, please visit or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you’re acknowledging that you have read and agree to our privacy policy and agree to receive e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind