Anti-Fur Protesters to Descend on Gap, Inc. Executive’s Brooklyn Home

Despite Gap Inc.'s Fur-Free Policy, Subsidiary INTERMIX Refuses to Ban Fur From Beaten, Electrocuted Animals

For Immediate Release:
June 11, 2015

Sophia Charchuk 202-483-7382

Brooklyn, N.Y. – Brandishing a bloody, skinned “fox,” a group of PETA members will gather outside the Brooklyn home of INTERMIX President Jyothi Rao to protest against the Gap Inc. subsidiary’s sale of fur—a practice that has continued even though Gap Inc. has banned fur from all its other brands.

Where:           315 Clinton Ave. (between Dekalb and Lafayette avenues), Brooklyn

When:             Saturday, June 13, 11 a.m.

“Today’s kind consumers want nothing to do with an industry that beats, electrocutes, and skins animals alive for their fur,” says PETA Executive Vice President Tracy Reiman. “PETA is calling on INTERMIX to get with the times by adopting its parent company’s fur-free policy and banning fur for good.”As documented by PETA—whose motto reads, in part, that “animals are not ours to wear”—animals in the fur industry are electrocuted, bludgeoned, strangled, and even skinned alive. In China, the world’s leading exporter of fur, eyewitness investigations have revealed that rabbits are hung upside down, screaming and kicking, and forced to watch those ahead of them die violently before their own throats are cut.

Dozens of retailers—including Calvin Klein, Tommy Hilfiger, Inditex, L Brands, H&M, and Victoria’s Secret—have already banned fur from their collections.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind