Alp N Rock Nabs PETA Award for 100% Vegan Designs

For Immediate Release:
March 10, 2021

Moira Colley 202-483-7382

Carlsbad, Calif. – A Compassionate Business Award is on its way from PETA to “street to slope” retailer Alp N Rock, which has confirmed that it has switched to exclusively feather-free, vegan insulation, making it a 100% cruelty-free company. In thanks, PETA is sending it a box of delicious vegan chocolates.

“Not a single rabbit, cow, sheep, or goose is harmed for Alp N Rock’s designs, and that’s something PETA celebrates,” says PETA Executive Vice President Tracy Reiman. “While brands like Canada Goose continue to profit from the violent deaths of coyotes and birds, Alp N Rock is creating the cruelty-free outerwear that today’s kind shoppers want.”

In addition to its feather-free “eco down,” Alp N Rock has a cruelty-free policy that states its commitment to using vegan leather, faux fur, and vegan wool. PETA exposés have revealed that workers yank out the feathers of ducks and geese by the fistful for down; burn, electroshock, beat, and slaughter cows for leather; leave minks to rot in cages and bludgeon rabbits with metal pipes for fur; and hit, kick, and mutilate gentle sheep for their wool.

PETA—whose motto reads, in part, that “animals are not ours to wear”—opposes speciesism, which is a human-supremacist worldview. For more information, please visit or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind