‘All Beings Bleed the Same’ Ad to Hit Franklin Barbecue

Mobile PETA Billboard Will Be Outside Meaty Eatery to Encourage Compassion for All Animals

For Immediate Release:
July 19, 2019

Contact:
Megan Wiltsie 202-483-7382

Austin, Texas – This weekend, visitors to Franklin Barbecue will be served up some food for thought. PETA plans to run a new mobile billboard proclaiming, “All Beings Bleed the Same,” outside the famous eatery from 7 a.m. to 2 p.m. on Saturday. The ad shows a blood-soaked meat-industry worker poised to bash a pig over the head—with an illustration of a terrified dog superimposed over the pig.

“When it comes to feeling pain and fear, a pig is no different from a dog, a cat, or a human being,” says PETA President Ingrid Newkirk. “PETA’s billboard suggests that we must recognize that we’re all the same in all the ways that matter and that the kindest thing that we can do for animals is keep them off our plates.”

PETA (whose motto reads, in part, that “animals are not ours to eat”) notes that because of speciesism—the human-supremacist belief that other animals are nothing more than commodities—pigs are routinely abused in horrific ways that would be illegal if the victims were dogs or cats. In today’s pork industry, mother pigs are squeezed into narrow metal stalls barely larger than their bodies and kept almost constantly pregnant or nursing. Pigs’ tails are chopped off, their teeth are cut with pliers, and males are castrated—all without any pain relief. At the slaughterhouse, they’re hung upside down, often while still conscious, and bled to death.

The World Health Organization says that eating processed meat can cause cancer, and a recent study showed that consuming just one piece of bacon a day increases one’s chances of developing colorectal cancer by 19%. According to the Academy of Nutrition and Dietetics, vegans have lower rates of obesity, diabetes, cancer, and heart disease than meat-eaters do.

The ad campaign was created by PETA Germany and advertising agency DDB Prague using images from animal rights photographer Tras los Muros.

For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.

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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind