Alice + Olivia Bans Fur After PETA and CAFT Push

For Immediate Release:
January 26, 2021

Moira Colley 202-483-7382

New York – After hearing from nearly 185,000 PETA supporters and following a robust campaign by the Coalition to Abolish the Fur Trade (CAFT), Alice + Olivia has banned fur and removed it from its website. In thanks, PETA has sent the company a box of delicious bunny-shaped vegan chocolates.

“By joining hundreds of top designers and retailers in banning fur, Alice + Olivia is helping PETA push the fashion industry toward its vegan future,” says PETA Executive Vice President Tracy Reiman. “Forward-thinking brands recognize that today’s ethical shoppers demand luxurious, animal-free fabrics that leave gentle minks and rabbits in peace.”

PETA notes that most animals used for fur spend their entire lives inside cramped cages, where they frantically pace back and forth, gnaw on the bars, and mutilate themselves before they’re electrocuted, gassed, or poisoned. Those who are trapped in nature may suffer for days before trappers arrive to shoot, strangle, beat, or stomp them to death.

Fur farms have also become hotspots for the novel coronavirus. It’s been found on fur farms in Canada, Denmark, France, Greece, Italy, Lithuania, the Netherlands, Spain, and Sweden as well as in Michigan, Oregon, Wisconsin, and Utah, where a wild mink tested positive last month. Denmark, France, Ireland, the Netherlands, and Spain are all killing minks on farms in order to stem the spread.

Alice + Olivia joins hundreds of top designers and retailers—including Macy’s, Burberry, Gucci, Versace, and Michael Kors—in banning fur, and PETA is rallying the public to demand that Saks Fifth Avenue follow suit.

PETA—whose motto reads, in part, that “animals are not ours to wear”—opposes speciesism, a human-supremacist worldview. For more information, please visit or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind