‘Afraid of Being Probed?’ Billboard Reveals Frightening Alien World of Tests

PETA Urges UFO Festivalgoers to Spare Animals the Pain and Terror of Being Poisoned and Blinded for Cosmetics

For Immediate Release:
June 30, 2016

Sophia Charchuk 202-483-7382

Roswell, N.M. – Drivers on their way to the 2016 UFO Festival in Roswell this week are in for an eyeful, courtesy of PETA—which has placed a billboard showing a beckoning alien next to the words “Afraid of Being Probed? Animals Are, Too. Buy Only Cruelty-Free Cosmetics,” in advance of World UFO Day (July 2)

PETA’s billboard is located at 1108 N. Main St., facing north, just 0.2 miles away from the Roswell Convention & Civic Center.

“Shoving chemicals down living beings’ throats sounds like something out of a sci-fi horror movie, but that’s exactly what happens to animals in laboratories every day,” says PETA Senior Vice President Kathy Guillermo. “PETA’s message for World UFO Day is that nobody should be probed and experimented on for the sake of a shampoo or a mascara.”

PETA—whose motto reads, in part, that “animals are not ours to experiment on”—notes that animals in laboratories are confined to small cages and denied everything that’s natural and important to them. To test cosmetics, household cleaners, and other consumer products, rats, mice, guinea pigs, and rabbits are force-fed chemicals or harsh substances are dripped into their eyes or rubbed onto their raw, abraded skin—even though the results of animal tests are not applicable to humans. The animals are killed at the experiments’ end.

Fortunately, many companies—including Lush, Urban Decay, John Paul Mitchell Systems, The Body Shop, and NYX—have signed PETA’s statement of assurance that they use only modern, non-animal methods to test their products and ingredients. PETA’s global list of cruelty-free cosmetics and household-product companies is available here.

For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind