Adams Outdoor Advertising Nabs PETA Award for ‘Dogs in Hot Cars’ PSA

Ad Will Help Protect Vulnerable Living Beings From Horrific Deaths by Heatstroke

For Immediate Release:
May 31, 2018

David Perle 202-483-7382

Norfolk, Va. – A Compassionate Business Award is on its way from PETA to Norfolk-based Adams Outdoor Advertising for its new public service announcement (PSA) aiming to prevent dogs from dying in hot cars. The ad is running on 15 local billboards and shows a distressed dog staring out a car window alongside the words “Never Leave Your Pet in a Hot Car. ‘Just a Minute’ Is Too Long.”

“Every year, PETA receives reports of dozens of dogs and other animals who have baked to death after being left in a parked car,” says PETA Vice President Colleen O’Brien. “Adams Outdoor Advertising has taken lifesaving action by creating a crucial reminder never to lock anyone inside a hot car.”

PETA—whose motto reads, in part, that “animals are not ours to abuse in any way”—notes that on a 78-degree day, the temperature inside a parked car can soar to 100 degrees in just minutes. On a 90-degree day, interior temperatures can reach as high as 109 degrees in less than 10 minutes. Dogs and children trapped inside parked cars can quickly succumb to heatstroke, even if a car isn’t parked in direct sunlight.

Dogs showing any symptoms of heatstroke—including restlessness, heavy panting, vomiting, lethargy, lack of appetite, or loss of coordination—should be taken into the shade, given water to drink, and cooled off with a cold towel placed on their heads and chests or immersed in tepid (not ice-cold) water. A veterinarian should be called immediately.

Adams Outdoor Advertising will receive an award letter, a framed certificate, and a box of vegan cookies.

For more information, please visit

For Media: Contact PETA's
Media Response Team.


Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you’re acknowledging that you have read and agree to our privacy policy and agree to receive e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind