© iStock.com/patcharin innara

They’re Counting On You To Be Bold: Inspiring True Stories From Animal Advocates

Issue 1|Winter 2024

“Animals don’t need teary-eyed tissue-wetters. They need change-making go-getters!”
– PETA President Ingrid Newkirk

Let these go-getters and the changes they’ve made encourage and empower you. Then tell us about your achievements at [email protected] and you may be featured in PETA Global. Here’s a great way to start: After you’ve read this magazine, pass it on to a security guard, an information desk volunteer, a toll booth operator, or a salon receptionist or leave it in a little library.

Show Some Cattitude

Costume party? Fun run? Be a copycat and take inspiration from actor Jenna Fischer – and use every opportunity to make an animal rights statement.

© Photo courtesy of Jenna Fischer

Disappearing Act

When Michelle sees promotional tickets for animal circuses at local businesses, she informs management about circus cruelty. The tickets often magically disappear.

Be An Uber Advocate

Laura says, “I tell taxi drivers that I’m headed to a meeting and need to practice my talk, then read aloud about industries that hurt animals. They often respond, ‘I never knew that!’”

Making Balloon Releases Float Away

Teenager Christian started the Desert Balloon Project to protect tortoises and other animals in the Mojave Desert from balloon waste. He has collected more than 3,000 used balloons and is working on legislation that would help prevent balloons from ending up in the desert.

Tik Off Animal Exploiters

High school senior Jazmin made a thought-provoking TikTok video imploring people to consider how chickens suffer for eggs. Singer-songwriter Jessie Murph’s TikTok video urging people to adopt animals from shelters and never buy from breeders or pet shops reached more than 6,000 viewers!

Her Message Registered

When Cecilia’s friend registered for a down comforter, she explained that gentle birds are restrained while their feathers are torn out. Out went the feathers; in went a stylish vegan throw.

© iStock.com/578foot

FedExcellent Opportunity

Brooke ordered PETA leaflets about deadly experiments on marmosets at UMass and opened the box at the FedEx store “to make sure everything is right.” Employees were intrigued and took leaflets to learn more. Order leaflets on any animal rights issue here.

Playdates With Purpose

Dani and Alicia incorporate empathy lessons into their daughters’ playdates. Find books and other freebies here.

Her Swipe Was Right

Emily commented about the cruelty of using animal skins on a BearPaw boots TikTok video. Enlightened people chimed in, and the company responded that it was working on vegan options. Engaging with companies on social media – whether complaining about cruel products, requesting vegan options, or praising humane policies – drives change.

© iStock.com/patcharin innara

Informall Activism

When Carla and Brian visit the mall, they leave up PETA websites on all the Apple store computers. And they ordered a doormat with a mysterious QR code – which sends scanners to PETA!

Hop To It

Kareem, an educator and a member of the CBS Board of Education, was so impressed with a SynFrog demonstration by TeachKind – PETA’s humane education division – that she shared it on Instagram, informing her science department about humane dissection options.

Let’s Make a Deal

Instead of accepting payment for a month of cat-sitting, Daniella asked her neighbor to arrange four weeks of vegan meals for her company’s lunch order program. The office then voted for vegan Fridays!

© New Africa/Shutterstock.com

A Dosa Compassion

Seeing a gap in the marketplace, Arti started a company offering healthy vegan Indian meals by mail. Customers rave about First Seed Foods.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind