Published by Zachary Toliver.

Attention, all fashionistas! Another company has seen the future of fashion and gone vegan, and PETA is celebrating with a giveaway.

After initially selling both vegan and animal leather after its launch last year, handbag company von Holzhausen announced that it’s going 100 percent cruelty-free after realizing that it couldn’t support the beating, mutilation, and slaughter of animals or the environmental devastation inherent in the leather industry. This realization—along with the hot demand for its vegan Technik-Leather technology—made its switch to a completely vegan inventory a no-brainer.

To mark this compassionate and business-savvy decision, PETA is joining forces with von Holzhausen to give away a beautiful Technik-Leather Shopper bag in white. Simply follow PETA and von Holzhausen on Instagram on March 5 through 9 for your chance to win!

It’s never been more stylish to dress with a conscience.

Today’s designers are embracing ethical and eco-friendly materials because they understand that fashion should be fun—not fatal. It’s only a matter of time before the rest of the industry follows von Holzhausen’s lead and animal leather is relegated to the history books.

What You Can Do

More consumers than ever are demanding ethical vegan clothing and accessories for which animals weren’t beaten, slaughtered, or skinned—as well as materials that are kinder to the environment. But some companies, including H&M, continue to sell cows’ skin while claiming that “no animal should ever suffer in the name of fashion.” Demand that H&M live up to its stated values and sell only vegan options.

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