Luxury Brand von Holzhausen Bags Leather, Goes Vegan

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Attention, all fashionistas! Another company has seen the future of fashion and gone vegan, and PETA is celebrating with a giveaway.

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After initially selling both vegan and animal leather after its launch last year, handbag company von Holzhausen announced that it’s going 100 percent cruelty-free after realizing that it couldn’t support the beating, mutilation, and slaughter of animals or the environmental devastation inherent in the leather industry. This realization—along with the hot demand for its vegan Technik-Leather technology—made its switch to a completely vegan inventory a no-brainer.

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Did you catch our announcement earlier this week? In case you missed it, we want you to be one of the first to know: we've officially moved to a 100% non-leather collection made from our intelligent, animal free and sustainable material called Technik-Leather. . A couple of years ago, we saw something missing in the market. We noticed that while people wanted to support more ethical brands, it was difficult to find leather alternatives without diluting the quality of the touch and feel of the product. For this reason, animal free has come to be associated with lower quality. But we're ready to change that. We believe we've created a better option — and that option is Technik-Leather. So what exactly is TL? It's our leather alternative that is water resistant, crack resistant, non toxic and has the supple feel of exquisite leather without any of the downside. Now that's what we call a win win.

A post shared by von Holzhausen (@vonholzhausen) on Mar 3, 2018 at 12:47pm PST

To mark this compassionate and business-savvy decision, PETA is joining forces with von Holzhausen to give away a beautiful Technik-Leather Shopper bag in white. Simply follow PETA and von Holzhausen on Instagram on March 5 through 9 for your chance to win!

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Our future is important to us. That’s why we created a material that preserves that future as much as possible. It’s 100 animal-free, low on water usage, no waste, and free of toxic by-products. And that’s just the beginning. This is Technik-Leather. #designforfuture

A post shared by von Holzhausen (@vonholzhausen) on Feb 28, 2018 at 4:59pm PST

It’s never been more stylish to dress with a conscience.

Today’s designers are embracing ethical and eco-friendly materials because they understand that fashion should be fun—not fatal. It’s only a matter of time before the rest of the industry follows von Holzhausen’s lead and animal leather is relegated to the history books.

What You Can Do

More consumers than ever are demanding ethical vegan clothing and accessories for which animals weren’t beaten, slaughtered, or skinned—as well as materials that are kinder to the environment. But some companies, including H&M, continue to sell cows’ skin while claiming that “no animal should ever suffer in the name of fashion.” Demand that H&M live up to its stated values and sell only vegan options.