Published by PETA.

This piece is adapted from peta2.

Everyone’s favorite go-to store for affordable, cute vegan clothes is branching out, and we’re so excited about it. Please welcome Riley Rose—Forever 21’s standalone beauty boutique!

The new store will focus on beauty products, accessories, and home goods for the “millennial consumer” in an environment where trying out products and posting photos to social media accounts are encouraged.

But the best news is that Riley Rose will be selling at least a few of our favorite cruelty-free brands: Brite Organix, Lime Crime, Obsessive Compulsive Cosmetics, and Stila.
This means that you can shop there knowing that your Instagram-worthy look didn’t involve blinding, poisoning, or killing animals. Just be sure to look for compassionate brands that are in PETA’s database of cruelty-free cosmetics.

According to reports, 10 Riley Rose stores will open in malls before the end of the year, and another three will open in 2018. The grand opening for the first store is set for September 30 at the Glendale Galleria in California.

We’ve contacted Riley Rose to ask for a full list of brands that it’ll carry, and we’ll keep you posted on all the details as we receive them.

Waiting for a Riley Rose store to open near you? In the meantime, check out all these compassionate beauty brands that choose to let animals live:

We encourage you to purchase from cosmetics companies that are making high-quality products without paying for cruel animal tests. Take our cruelty-free pledge today:

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