Published by Liam Cronin.

You’re a man. That much is clear. But you’re complex. You have muscles (lots). You like mountain tops, beer, and various sports. But you also like bunnies (In tea cups? Stop.), being tender with your lover, elimination-style reality television, and hummus. You’re an intricate collection of the world’s brawniest, gentlest, and most honorable men all wrapped up in one handsome nugget.

Don’t worry: As PETA’s official ECSMA (Executive in Charge of Super-Manly Activities*), I have a masculine assortment of leather-free, wool-free, and down-free coats for all the men you’ll be this winter.

For the Rugged Man

It’s getting chilly at the construction site, isn’t it? Better throw on this cotton sandstone traditional jacket from Carhartt. Hey, after work, let’s go load up our trucks with lumber and put an addition on your house, OK?

For the Rebel

Hey, I’m gonna take my hog down to Dead Man’s Cliff and test out my brakes. Wanna come? I know what you’re thinking, but we won’t get cold. This sleek faux-leather jacket from the geniuses at James Payne will keep us cozy. Uh, I mean, tenaciously snuggly. Wait. OK, that’s fine.

James Payne jacket

Fer, Like, a Dude or Something

Awh, brah, isn’t it, like, crazy how we’re, like, warm? Yes. Yes it is. Shred some snow (Can you shred snow? You can, right?) in this nylon number from the hilarious dudes at Moosejaw.

For the Poet

Your eyes are like the wilting sun

Cascading across the snowy


Keeping time with vegan

Cocoa and getting

Snuggly with this pea coat.

Release your inner poet with this wool-free pea coat from the excellent Vaute Couture, aptly named “The Whitman.”



For the Economic Hero

It’s Sunday. It’s snowy. Johnny Jr. has a soccer game. I’m wearing this. Wal-Mart (hey, don’t front) carries this glorious down-free puff-tacular snow-fit for only $40. Shovel the walk, scrape off the car, or just turn the heat down, and with the extra cash, buy some of that hummus you like so much. Yum.

walmart puff jacket

Feeling inspired? Here are some more cruelty-free coats to check out.

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