You can use your power as a consumer to choose products that are made with vegan ingredients and aren’t tested on animals, and you can leverage that power to help close the racial wealth gap by shopping at Black-owned businesses. Plus, Black-owned beauty brands know just how important it is to formulate products specifically for melanin-rich skin, so people of color don’t need to compromise their ethics in order to find high-quality cosmetics and personal-care products.
These beauty brands are Black-owned, don’t test their ingredients or products on animals, and offer a variety of vibrant and subdued colors that work well for every skin shade. What’s not to love?
These herbal feminine care products are toxin-free and made with natural ingredients like apple cider vinegar, hemp seed, and aloe vera.
When it started, Axiology’s goal was to create the most ethical lipstick on the planet, with vegan ingredients, no animal testing, and eco-friendly packaging.
Jacq’s is all-vegan and gets its inspiration from nature, using tropical ingredients sourced locally in South Florida.
This vegan company donates 5% of all sales to animal charities, shelters, and sanctuaries.
Whatever type of curls you have, Jane Carter Solution has a product that’s right for you.
KAIKE’s products are made with simple, nourishing ingredients such as mango butter and candelilla wax.
Joséphine Cosmetics is a luxury vegan cosmetics brand inspired by the elegance and cabaret glam of the 1920s.
LUV + Co. offers makeup, skin-care products, and nail polish made from organic ingredients. Be sure to check the ingredients, since not all its products are vegan.
With 59 shades of matte lip paint (all vegan), you’re sure to find your new favorite color.
We love Kyra’s Shea Medleys’ simple formulas that use natural, organic ingredients. Check out its cute, creative products, like this moisturizing Pumpkin Spice Trio Pack.
Mixed Chicks focuses on hair products and accessories, which are available in drugstores, beauty-supply stores, and Target.
The owner of Uncle Funky’s Daughter acquired the company in 2015 after loving its Extra Butter product for some time. Fans of the company’s natural hair products are self-described “Funky Junkies.”
Check out its product collections page for a ton of super-cute makeup ideas and products.
OBIA focuses on tresses, with a product line that includes cleansers, conditioners, daily moisturizers, oils, and styling products for both men and women.
SheaMoisture offers it all: bath-and-body items, cosmetics, hair products, kids’ items, men’s products, mommy-and-baby supplies, and skin-care items. As its name indicates, many of its products contain moisturizing shea butter.
The founder and president of Carol’s Daughter is Lisa Price. (Yes, she is the daughter of a woman named Carol.) Her brand has been going strong since she began selling her kitchen-made products online in 1993, followed by her first brick-and-mortar store in 1999.
Lake Louise “went green” before it was a mainstream thing to do. The Stanford University grad has always used natural and organic ingredients in her skincare line Lotus Moon. Plain Jane Beauty features 17 foundation shades.
If you don’t see your favorite brand here, check our full list of companies that don’t test on animals. If you still don’t see it, ask it to join PETA’s Beauty Without Bunnies program by assuring us that it will never test its products on animals.