Published by PETA.

If you live in Canada, you know about Pizza Pizza, but do you know about the new Pizza Pizza vegan cheese? The popular chain has added plant-based cheese to its menu, courtesy of Violifefoods. Think it’s too good to be true? Check out this page and click the “What’s in It?” tab. Then select “Cheeses.” Read it and weep with joy! Then find a location and taste it for yourself.

People are literally freaking out over the new vegan offering and with good reason—just look at these gorgeous pies:

https://www.instagram.com/p/BQn830wgjBB/

https://www.instagram.com/p/BQnwCcthZL0/

The ways that cows are exploited for their milk would make anyone turn away in disgust. Mothers’ calves are taken away from them, often within a day of birth. They are immediately hooked up to milking machines two or more times a day. Artificial insemination, milking regimens, and sometimes drugs are used to force them to produce even more milk—the average cow today produces more than four times as much milk as cows did in 1950.

That’s not all. A cow’s natural lifespan is about 20 years, but cows used by the dairy industry are typically killed after about five years because their bodies wear out from constantly being pregnant or lactating. A dairy-industry study found that by the time when they’re killed, nearly 50 percent of cows are lame because of standing on concrete flooring and filth in intensive confinement.

As more people learn about the horrors of the dairy industry, we’re seeing more cruelty-free options become available. Pizza Pizza joins a slew of other companies that are introducing nondairy foods. Coffeemate recently announced that it’s offering vegan creamers, and both Ben & Jerry’s and Breyers released new dairy-free ice cream flavors. We’re thrilled!

Want to learn more? Here are the five most common misconceptions about the dairy industry.

If you’re not Canadian, check out this list of 42 pizza restaurants that have vegan options.

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