Published by Rebecca Libauskas.

Vegan? Vegan curious? You don’t need to choose between quality, your budget, and your conscience when shopping, because Kroger stores are stocked with delicious vegan grocery items by Simple Truth. Although the Simple Truth brand isn’t exclusively vegan, its many “plant-based” selections can keep your taste buds—and wallet—happy. But the happiest of all? All the animals you’ll save by shopping vegan!

Animals raised for food are crammed by the thousands inside filthy, windowless sheds or on feedlots. They’ll never feel the warmth of the sun or breathe fresh air until the day when they’re loaded onto trucks destined for slaughterhouses. Some are killed while still conscious. Just like us, these animals want to live—they don’t want to die for anyone’s dinner! You can make a difference for them at the grocery store by refusing to fund their suffering.

These vegan Simple Truth items make it so, well, simple!

Plant-Based Desserts From Simple Truth

Craving a sweet treat? You can make more from plants than just salads! Try these delicious vegan desserts:

Vegan Dairy From Simple Truth

We don’t need cow’s milk—these dairy-free items prove it! Add these items to your cart:

Vegan Sauces and Spreads by Simple Truth

Yum! These sauces and spreads have flavor to savor—without the cruelty:

Simple Truth’s Spicy Vegan Selections

Feeling bold? Get spicy with your recipes and try these vegan choices:

Simple Truth Plant-Based Soup

Warm, savory, and flavorful—vegan soup is good for the soul!

Simple Truth Vegan Dips

I dip—you dip—we all dip. Take these vegan dips to your next party:

Order Your FREE Vegan Starter Kit

Send Me a Vegan Starter Kit

Simple Truth Plant-Based Snacks

Want something to munch with a crunch? Check these options out during your next snack attack:

Vegan Meat by Simple Truth

These vegan meats are packed with protein, nutrients, and flavor, proving that no one needs to die for our recipes:


Kroger also owns the following chains, so look for vegan Simple Truth products on their shelves, too:

  • Baker’s
  • City Market
  • Dillons
  • Fry’s
  • Gerbes
  • Harris Teeter
  • JayC
  • King Soopers
  • Mariano’s
  • Metro Market
  • Owen’s
  • Pay Less
  • Pick ’n Save
  • QFC
  • Ralphs
  • Smith’s

If you’re new to vegan eating, taking PETA’s 3-Week Vegan Challenge is a great way to kick-start your journey.

Every week, you’ll get free resources—including a meal plan, easy vegan recipes, product suggestions, and ideas for dining out—that will guide you through this exciting food adventure.

After eating cruelty-free for three weeks, you’ll know how to find vegan options at your favorite restaurants and how to eat vegan on a budget, all while meeting your nutritional needs. You’ll also feel great knowing that your kind choices are saving animals at every meal!