Worldwide Ad Competition Champions Chickens

When PETA teamed up with Australia’s YoungGuns International Advertising Award to hold a contest for brilliant ad minds around the globe to design a pro-vegetarian ad focusing on chickens—inquisitive, interesting animals who are, in some ways, as intelligent as some mammals, including cats, dogs, and even primates. More than 700 entries were received from design students, advertising professionals, and artists around the world.

The winning ad, titled “Your Parents Do It,” came from Jack Bagdadi and Billy Custer of Hallandale, Florida. The ad was part of a series called “Don’t Block It Out,” in which readers are led to think about things they otherwise might prefer to ignore—in this case, the way chickens are abused in factory farms. More than 9 billion chickens—inquisitive animals who are, in some ways, as intelligent as cats, dogs, and primates—are raised in notoriously cruel factory farms each year in the U.S.

Here are the first-, second-, and third-place winners.

1st Place (receiving $1,000 worth of Apple products):
Don’t Block It Out (Your Parents Do It)
Creatives: Jack Bagdadi and Billy Custer
Hallandale, Florida

2nd Place:
Supermarket
Agency: BMF Advertising
Creatives: Michael Canning, Matt Lawson
Australia

3rd Place:
Chicks (Woof)
Agency: Hill Holliday
Creatives: Eric Shi, Mike Rodrigues
Boston, Massachusetts

 

Click here to see the People’s Choice Award finalists.

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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind