Animals are being robbed! But this duo won’t take it lying down. Watch as one loveable alligator and one feisty rabbit confront the fashion victims who stole their skins in “Stolen for Fashion,” featuring the voices of P!nk and Ricky Gervais.

Animals on fur farms are often killed with gas, electrocution, or poison, or their necks are broken. These methods are not 100 percent effective, and some animals “wake up” while being skinned. Snakes and lizards are often skinned alive because some people believe that live-flaying makes leather more flexible. In addition to causing the suffering and deaths of millions of animals each year, the production of wool, fur, and leather contributes to climate change, land devastation, pollution, and water contamination.

Wear your own skin and use our compassionate clothing shopping guide to find animal-friendly fashion. Grab some gear from the PETA Shop and make a statement for animals wherever you go.

Behind the Scenes: The Making of ‘Stolen for Fashion’

  • Ricky Gervais in recording studio

    Ricky Gervais is at the studio.

  • "Stolen for Fashion" creator Dan Neri poses with PETA's senior vice president of communications, Lisa Lange.

    Creator Dan Neri with PETA’s senior VP of communications, Lisa Lange.

  • These are the directors, Ross Ludwig and Shawn Preston.

    These are the directors, Ross Ludwig and Shawn Preston.

  • Making of Stolen For Fashion

    The purse marks the spot where the CGI alligator will be added in later.

  • Making of Stolen For Fashion

    The human “fashion victims” are on set next to stand-ins for the main characters—a blow-up alligator and a stuffed animal.

  • Making of Stolen For Fashion

    This is an overview of the set of “Stolen for Fashion.”

  • The character is coming to life with the addition of color, eyes, and skin.

    The character is coming to life with the addition of color, eyes, and skin.

  • Stolen For Fashion CGI Alligator

    This is one of the earliest versions of the alligator, with very little detail and no color.

Whose Skin Are You In?

Fashion Victims

Find out what happens to the fashion industry’s victims—animals—as Project Runway star Tim Gunn exposes the cruelty involved in the production of fur, wool, leather, and exotic skins.

Pledge to Be Fur-Free

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind