This Bizarre Dairy Farm Image Looks Like a ‘Black Mirror’ Episode

This disturbing image of a cow strapped into VR goggles isn’t from ‘Black Mirror’—it’s a real-life horror show.

Take Action

Traveling to Colombia? Try These 6 Enticing Vegan Restaurants

Colombia’s dining scene is full of vegan-friendly spots that won’t disappoint. Here are six wonderful vegan restaurants to try!

Take Action ©

PETA Latino Brings Holiday Cheer to Three Cities via Free Vegan Meals

To ring in an animal-friendly Nochebuena, PETA Latino hosted three massive vegan roast giveaways! See how they brought vegan cheer this year.

Take Action

PETA’s Full-Page Ads Call for Dairy-Industry Whistleblowers to Report Cruelty to Cows

PETA is seeking information from dairy-industry whistleblowers. Here’s why we’re asking tipsters to submit evidence of cruelty to cows on farms.

Take Action

‘Humane’ Milk? Shoppers’ Honest Reactions to Dairy Farm Videos: ‘That’s Pretty F**ked Up’

Tearing babies away from their mothers and stealing someone else’s milk can never be “humane.” This footage is making viewers realize that the only truly humane label is “vegan.”

Take Action LEFT: Jo-Anne McArthur / We Animals Media

Bigotry begins when categories such as race, age, gender, disability, sexual orientation, or species are used to justify discrimination.

Join the Movement

PETA’s Halloween Chocolates: Vegan Treats That Are Scary-Good!

Looking for Halloween treats without a haunted history? Sink your fangs into PETA’s un-boo-lievably delicious vegan chocolates—available for a limited time.

Take Action

‘Eating Our Way to Extinction’ Is Here: How to See the Eye-Opening Climate Doc

After the conclusion of “Eating Our Way to Extinction,” one viewer simply said, “I can’t imagine how anyone could ever eat fish again after watching this.”

Take Action ©

Students Unite to Demand That Starbucks Remove Vegan Milk Surcharge

Coffee and dairy-free cream, please! Hold the surcharge. Kind students take a stand by holding sit-ins for the 9 million cows exploited on U.S . dairy farms

Take Action

VIDEO: Hers, Not Yours: Help SOS Speak Up for Exploited Mothers

If it’s made from dairy, it comes from cows like Dawn. See how students across the country are sharing Dawn’s story to show the world that milk belongs to mothers like her.

Take Action

The Free Expert Vegan Health Tips You’ve ‘Bean’ Waiting for—Register Now!

Join 25 of the world’s most trusted experts for the free online 10th Annual Food Revolution Summit! Get the latest insights on vegan health while supporting PETA’s vital work for animals. It’s a win-win! Register today.

Take Action ©

The PETA Shop: Apparel, Accessories, and More!

Shop Now

PETA’s ‘Pants on Fire’ Awards—10 Companies That Deceive Consumers

These companies are master manipulators, but PETA’s turning up the heat on each and every one of them with this year’s “Liar, Liar, Pants on Fire” Awards.

Take Action

Here’s How ‘I Am Greta’ Is a Call to Save Our Planet AND Animals

Greta Thunberg—climate activist, devoted vegan, and agitator to science deniers everywhere—is now the star of her own riveting documentary.

Take Action I Am Greta | Hulu

Former Starbucks Barista Roasts Company in Open Letter for Vegan Milk Surcharge

First, she won the Starbucks Barista Championship, and now, she’s urging the company to lose its vegan milk surcharge—for animals, the environment, and public health.

Take Action

WATCH: PETA Wants to Know—Got Oat Milk?

Why drink milk stolen from someone else’s mom when you can enjoy a healthier, tastier, and kinder beverage instead?

Take Action

Whistleblower: Cows at Dairy Farm Trapped in Quicksand Made of Their Own Waste

Filth, abuse, and death—THIS is dairy. A whistleblower reports that cows and calves were left to suffer from infections, injuries, and oozing wounds.

Take Action

Save 200 Animals Every Year by Going Vegan

Pledge to Go Vegan

Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you are agreeing to our collection, storage, use, and disclosure of your personal info in accordance with our privacy policy as well as to receiving e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind