The message in a bottle has been a cultural mainstay since ancient times. The first person known to send one was Greek philosopher Theophrastus around 310 B.C.E. But I’m willing to bet that PETA Germany’s message in 4,000 bottles is the first of its kind.
In observance of World Water Day, PETA Germany placed this aqueous installation on the sidewalk of Berlin’s Potsdamer Platz to remind people that it takes 4,000 liters of water to produce one steak, while it only takes 1,100 liters to grow a vegan enough food for a whole day.
It’s a fact that no one can dilute: You can save more water by not eating 1 pound of beef than you can by giving up showers for an entire year. In addition to saving the lives of more than 100 animals per year, going vegan is the best way to conserve water and the most sustainable way of life for people and the planet.
Written by Logan Scherer
