Watch: PETA Parody Shows Why ‘the Caveman Diet’ Should Go Extinct

In a world…where the choice is to eat or to be eaten … OK, then, fine. But today, we aren’t hunting down wooly mammoths to survive. The struggles with eating that well-off humans face now are more like going through a drive-through, where the most significant challenge is placing an order while texting. And there are no reports of anyone having been viciously attacked in the supermarket by runny, drippy Styrofoam trays of fatty flesh covered in plastic wrap. The cave-dwelling days are over, and as PETA Germany’s parody video shows, so is the caveman diet.

Sports fans will see the ad air on April 28 during the NHL playoffs in Charlotte, North Carolina, and during the NFL draft in Kansas City, Missouri.

And for help getting on the “It’s 2018, and We Have Supermarkets and Access to Loads of Healthy Foods Now” Diet, order PETA’s vegan starter kit.