The (Vegan) Land of Oz

Published by PETA.

For cowboy Rocco, the path to happiness and longevity is paved with green bricks of vegan deliciousness. When Rocco first appeared on The Dr. Oz Show four weeks ago, the 53-year-old meat-eater had the heart of an 85-year-old and was on the deadly road to cardiac arrest. Within minutes of meeting Rocco, Dr. Oz made his diagnosis: Rocco was addicted to animal products with saturated fat and sugar contents so high that Rocco was dying of heart disease and diabetes without even knowing it.

But Rocco’s condition was, thankfully, reversible. Dr. Oz put the cowboy on a 28-day vegan diet, and in just four weeks, Rocco lost 6 inches from his waistline and his glucose level went from a near-lethal 172 to a normal 99.



“If I can do it, anybody can do it,” said Rocco. In a mere month, Rocco’s cruelty-free diet saved his life, and his continued vegetarian lifestyle guarantees him a longer, happier, healthier existence.

Now, if only Rocco would ditch ranching for animals’ health

Written by Logan Scherer

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind