The Tag Inside Your Wool Sweater Doesn’t Tell the Whole Story

Published by Michelle Kretzer.

There’s no such thing as partial cruelty to animals. So even when a garment label says “12% wool,” you can be sure that the process of making it was 100 percent cruel. PETA’s new video goes behind the seams to show people what “12% wool” really means:

Warm, itch-free, and animal-friendly fabrics are available in abundance, including organic cotton, TENCEL, rPET technology, and polyester fleece. For loads of vegan-friendly style advice, check out PETA’s How to Wear Vegan guide.

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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind