Animal advocates—and, generally, just anyone with even a sliver of moral fiber—were recently outraged by a video depicting how sheep raised for their wool are artificially inseminated in a machine dubbed the “Sperminator.” (Seriously, that’s its name.)
In the video, sheep can be seen stuffed inside a mechanical rotating trap before they’re dumped onto a rack and bound upside down to it. They’re then rolled off like a package on a moving dolly.
The video was first shared by Kerin Poll—an Australian sheep-breeding business. Yup, someone who works for this company actually felt that sharing a video of sheep being bound and raped on social media was good for the company’s image.
Unsurprisingly, this video received the undisputed wrath of the internet. After receiving tons of criticism, Kerin Poll removed the video and deleted its Facebook page altogether. But that hasn’t stopped numerous animal rights organizations from sharing the provocative footage.
We’ve seen sheep being punched, stomped on, and cut for their wool.
Life for sheep in the wool industry is hell. A PETA eyewitness exposé of shearing in Australia—the world’s top wool exporter—found that shearers mutilated, beat, kicked, and threw terrified sheep. This groundbreaking footage led to the first-ever convictions anywhere in the world of wool-industry workers for abusing sheep.
Abuse like this occurs throughout the world in the wool industry. Another PETA exposé of two massive sheep farms in Chile revealed that gentle sheep were mutilated and then killed and skinned—sometimes while still alive—when they were no longer considered useful.
What You Can Do
No sheep should ever have to discover what a “sperminator” is or be subjected to any other part of the horror that is the wool industry. Leave wool out of your wardrobe and instead opt for sheep-friendly materials that are warm, comfortable, and easier than ever to find—it’ll mean the world to millions of sheep. Share this story right now with your friends and family, and ask them never to buy wool.