‘Sheep’ Gives Shoppers Stress Balls to Say, ‘Have a #WoolFreeWinter’

Published by Michelle Kretzer.

As shoppers started lining up in the wee hours of Black Friday, PETA’s “sheep” hoofed it to stores across the country to hand out some ewesful sheep-shaped stress balls.

Sheep-Shaped Stress Balls


As the harried shoppers scanned their lists, our “sheep” let them know that one thing they definitely shouldn’t fight the crowds for is wool. Every item that contains wool is the result of suffering—even if no one got hurt by a bully shopper at the sweater display.

Wool Free Winter Demo




Wool Free Winter demo


Wool Free Winter Demo


PETA’s international exposé of the major wool-producing regions of Australia and the U.S. showed workers who punched sheep, stomped and stood on their heads and necks, threw them, mutilated them with sharp metal clippers, and even beat them in the face with electric clippers and a hammer. Some sheep even died from the abuse. That doesn’t sound like holiday spirit to us.

Sheep aren’t really “sheepish,” and you shouldn’t be, either! Check out our #WoolFreeWinter site to find out how you can help people keep from being wooly bullies this winter.

Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you are agreeing to our collection, storage, use, and disclosure of your personal info in accordance with our privacy policy as well as to receiving e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind