The Price Is Still Right

Published by PETA.
Khqaonline/Creative Commons

Most people are familiar with Bob Barker’s trademark reminder to “spay and neuter your pets” at the end of each episode of The Price Is Right, but not everyone knows that Barker is a passionate animal rights activist who has used every opportunity throughout his career to speak up on behalf of animals used for their fur or flesh, or exploited for our entertainment.

One of Barker’s many accomplishments to help prevent animal suffering was to enact a ban on his show of giving away fur coats as prizes. He wanted to have no part in promoting something as horrible as fur, and The Price Is Right was fur-free right up until Barker’s retirement. The good news that we just received this week, after writing to the show’s producers to make sure that things were going to stay that way, is that the show’s new host, Drew Carey, and the team behind The Price Is Right, share Bob Barker’s anti-fur stance 100 percent. Here’s the note they sent us:

“The Price Is Right,” the show will honor Bob Barker’s rule not to give away fur coats as prizes. ‘The Price Is Right’ is very proud that we were one of the first shows to realize, through Mr. Barker, that glamorizing fur coats as prizes must stop.”

Right on, guys—we wish you the best of luck with the new show.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind