Sometimes people just need a little help to see the light. So PETA supporters across the country are lighting the skies with animal-friendly messages that they hope will make the lightbulb go on for holiday shoppers.
Inspired by the light brigade activism movement in which groups display brightly lit messages on overpasses, on storefronts, and at other busy locations, animal advocates will ask holiday shoppers to remember that every animal-derived item caused immense suffering and that most cost someone his or her life.
Help spread peace on Earth to all this holiday season. And ask Canada Goose to do the same.