Photo: I’ll Have a Coffin With a Side of Chips

Published by Michelle Kretzer.

PETA U.K.’s dead-serious anti-obesity billboard is stirring up some weighty controversy:

PETA U.K. erected the billboard near a new mortuary in Gloucester built especially to accommodate obese corpses. Oddly, the U.K.’s National Obesity Forum labeled the ad as “irresponsible,” although the group didn’t say what exactly it objected to. We’re not sure why an obesity-awareness group would take issue with a billboard that aims to help people deal with obesity pre-coffin, but protesters ripped down part of the sign (unhelpfully revealing an ad for chips—or French fries to us in the U.S.).

Isn’t an obesity-awareness group’s protest of an obesity-awareness sign somewhat akin to Shopaholics Anonymous holding meetings at the mall?

Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you are agreeing to our collection, storage, use, and disclosure of your personal info in accordance with our privacy policy as well as to receiving e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind