PETA’s Top Four ‘Breast Is Best’ Campaigns

Published by PETA.

Why not list five or ten? In honor of World Breastfeeding Week, we’re doing everything in pairs. So, come take a walk down Mammary Lane as we revisit some of our most titillating pro–breast milk moments from the past couple of years:


If it was good enough for Jesus


  1. “If It Was Good Enough for Jesus” billboard. Mother’s milk is the best thing for every baby. ‘Nuff said.
  2. While we’re on the subject of being Religulous, WWBMD (What would Bill Maher do) if we asked him to do a funny ad for our ”Dump Dairy” campaign? Here’s the answer.
  3. Ben and Jerry’s breast milk ice cream. We wrote to this ice cream icon asking it to ditch the dairy products and use breast milk instead. While our dream of having flavors called “Breast Milk Brittle” and “Baby Mama Milk Shake” never came to fruition, we did manage to get people thinking about how bad cow’s milk is for their health.
  4. “Milk Gone Wild” video. It was banned from the Super Bowl, but it lives on years later in the viral world of YouTube. This sassy spoof shows how udderly gross and wrong it is to exploit underage heifers.

Written by Amy Elizabeth

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind