On July 22 and 23, PETA’s first annual Summer Kind Market was held at the PETA Empathy Center on Sunset Boulevard in Los Angeles. Following the success and popularity of the well-attended Holiday Kind Market in December, the beach party–themed event featured top vegan brands and cruelty-free companies from around the city. Guests had access to exclusive deals on a huge variety of vegan items—from food to fashion—making it the perfect opportunity for a #VeganHaul.
Attendees of all ages were greeted with a beachy background photo op, free lemonade, and a table where they could purchase $1 raffle tickets for a chance to win one of 15 prizes, and all proceeds benefitted PETA’s lifesaving work. Plant Food for People’s vegan taco truck was outside to fuel the guests for a day of shopping and fun.
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I vegan'd so hard yesterday. Rocked out on jackfruit tacos at PETA's summer market, bought a book on insects from the 1940's then spent the afternoon drinking green juice and planting flowers in my backyard. I think I might be addicted to plants. #petakindmarket #plantfoodforpeople #vegansofla
More than 30 vendors filled the Empathy Center with cupcakes, vintage clothes, jewelry, swimwear, drinks, condiments, skin-care products, accessories, shoes, and so much more.
When guests weren’t shopping, they were chowing down, taking countless pics to show off their vegan treats.
More than 350 guests flocked to the event, including a few big names, such as actor and PETA supporter Emma Kenney of Shameless, four-time NBA champion John Salley, and vegan journalist, TV host, and activist Jane Velez-Mitchell.
At the raffle table, the first 50 guests to buy tickets got the celebrity treatment, receiving a VIP swag bag filled with all sorts of vegan goodies, including sunscreen, portable dog dishes, coupons, Justin’s peanut butter cups, Daiya salad dressing, and body-care products—all inside a spacious canvas tote from Gaffer&Child.
Nothing beats an event where vegans can mingle and shop from brands that share their values, especially when the proceeds will help PETA save more animals. If you missed this fun summer shopping event, don’t worry! In just a few months, on December 2 and 3, PETA’s second annual Holiday Kind Market will be held at the Empathy Center. Be sure to follow PETA on social media to stay up to date and get exclusive invitations to other events, such as movie nights, demos, and more.