How Do You Fix a Hated Pop-Up? With an Eye-Catching Mural!

Published by PETA.

A five-story pop-up house on V Street in Washington, D.C., is so hated by its neighbors that it’s commonly called “the middle finger” and has even been tagged as “The Monstrosity” on Google Maps—but PETA believes it can vastly improve the building’s image. In a letter sent this morning, PETA offered to wrap the side of the building with a colorful mural reading “Peas on Earth—Go Vegan.”

Proposed Mural for Washington, DC's "Monstrosity"


PETA’s mural would make ‘The Monstrosity’ an eyesore no more while encouraging the world to make healthy, humane, environmentally sound choices. A colorful mural about green eating would make the V Street pop-up eye-catching in a positive way.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind