A duo of nude PETA members—covered only by a banner proclaiming, “We’d Rather Go Naked Than Wear Wool”—defied the cold snap on Thursday.
The eye-catching demonstration in Victoria, British Columbia, is part of PETA’s #WoolFreeWinter campaign—an effort to alert shoppers that sheep are beaten, punched, kicked, and even killed by impatient shearers in the wool industry.
“Gentle sheep are beaten and left with bloody wounds solely for the sake of wool sweaters, coats, and scarves,” says PETA Executive Vice President Tracy Reiman. “As temperatures plunge, PETA is calling on caring people to practice kindness and keep warm with wool-free, vegan apparel.”
PETA recently released video footage showing workers on a massive sheep farm in Chile mutilating, killing, and skinning sheep—sometimes while the animals were still alive.
PETA has released six exposés recorded at 39 facilities on three continents revealing that shearers are often paid by volume, not by the hour, which encourages fast, violent work that can lead to gaping wounds on sheep’s bodies. The wounds are then stitched closed—without giving the animals any painkillers.
What You Can Do
This holiday season, please scratch wool off your shopping list and opt for vegan apparel and other animal-friendly items instead.