Photos: You Won’t See This Snow Globe in Santa’s Workshop

Published by Heather Moore.

While holiday shoppers were looking for treasures, PETA members were inflating a life-size snow globe at malls in Boise, Idaho; Reno, Nevada; and Salt Lake City. But inside the globe, shoppers didn’t find a festive holiday scene. Instead, they saw PETA members wearing “wool” sweaters, hats, and mittens and beating up realistic-looking sheep.

PETA anti-wool snow globe demo in Salt Lake City, UT

Salt Lake City, Utah

PETA anti-wool snow globe demo in Salt Lake City, UT

Salt Lake City, Utah

PETA anti-wool snow globe demo in Boise, ID

Boise, Idaho

PETA anti-wool snow globe demo in Boise, ID

Boise, Idaho

PETA anti-wool snow globe demo in Reno, NV

Reno, Nevada

PETA anti-wool snow globe demo in Reno, NV

Reno, Nevada

The eye-catching display is part of PETA’s #WoolFreeWinter campaign—an effort to inform shoppers that sheep are beaten, punched, kicked, and even killed by hurried shearers, who are usually paid by volume, not by the hour, and often leave bloody, gaping wounds on sheep’s bodies. PETA even has footage showing that workers cut flesh off sheep’s backsides with shears.

This holiday season, please scratch wool off your shopping list and opt for vegan apparel and other animal-friendly items instead.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind