Patagonia Tells Customers ‘What’s Better Than a Wool Sweater’

Published by Michelle Kretzer.

This winter, Patagonia is helping its customers discover “[w]hat’s better than a wool sweater.”


In an e-mail to fans of the company, Patagonia previewed its cold-weather “Better Sweater” collection, composed of gloves, scarves, vests, and, of course, sweaters made from super-warm, animal-friendly polyester fleece. Patagonia says of the new items, “They look like wool, but they’re easier to care for and never itchy.”


In August, Patagonia dropped its wool supplier, Ovis 21, after a PETA video exposé revealed workers plunging knives into the throats of conscious lambs and starting to skin them while they were still alive and moving.

Patagonia knows that faux fleece makes for a much better sweater.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind