Paris Hilton has spent thousands of dollars on “designer” dogs, and after her latest press pose with a puppy who reportedly cost $8,000, PETA isn’t holding back. After privately reaching out to Hilton on two separate occasions to educate her on the dangers of supporting the cruel breeding industry, the group plans to run this billboard in Hilton’s hometown of Los Angeles.
More than 6 million unwanted cats and dogs enter U.S. animal shelters every year, and roughly half are euthanized because there simply aren’t enough good homes for them. Buying a dog from a breeder or pet store contributes to this homeless-animal overpopulation crisis and props up the cruel puppy mill industry, in which mother dogs are used like equipment on assembly lines—locked in filthy cages, denied veterinary care, and impregnated over and over again, even incestuously.
While Hilton continues to tout breeders’ live merchandise, many compassionate celebrities—including Tom Hardy, Joanna Krupa, Kellan Lutz, Jhené Aiko, Audrina Patridge, and many more—have teamed up with PETA to promote adoption.