On the eve of his Detroit concert, rock icon Morrissey has challenged General Motors (GM) to make the Chevrolet Volt and Bolt truly eco-friendly by offering vegan leather interiors. His appeal comes less than a week after a PETA video exposé of gruesome cruelty to animals on ranches that supply leather for GM.
“GM is named in PETA’s brand new investigation of cattle ranches, on which animals are branded on the face, electro-shocked, and beaten before they’re slaughtered to become leather interiors for car companies, including yours,” writes Morrissey to GM CEO Mary T. Barra.
More of his letter to GM CEO reads:
More and more people are opting for vegan leather for the sake of both cows and the environment. A staggering 51 per cent of global greenhouse-gas emissions are caused by animal agriculture. Animal skins also have to be treated with a toxic soup of chemicals in order to keep them from decomposing, and runoff from leather tanneries poisons vital waterways.
Given that the Volt and Bolt are being marketed to eco-conscious buyers, entirely vegan options would only broaden their appeal. I look forward to your reply.
What You Can Do
Take Morrissey’s lead and go vegan!