PETA Calls Out Yoga Hypocrite lululemon for Abuse of Birds

Published by Michelle Kretzer.

At lululemon’s virtual annual meeting today, a PETA representative called out executives over the company’s continued use of cruelly obtained down feathers. At the same time, protesters descended on a lululemon store in Vancouver, British Columbia, with signs proclaiming, “Wear Your Own Skin.” These efforts are just the latest in PETA’s campaign to persuade the athleisure company to stop being hypocritical and honor the yogic principle of ahimsa—which calls for kindness and compassion toward others—by ditching down.

PETA supporters holding signs about the cruelty of down standing outside lululemon shareholder's meeting.

PETA supporter holding anti-down side talks with press outside lululemon shareholder meeting

In the down industry, workers often pin down birds and rip out their feathers by the fistful, sometimes leaving them with bloody, gaping wounds. Buying down can also support the foie gras industry, as producers often boost their profits by selling the feathers of birds who are force-fed until their livers become diseased and swell to up to 10 times their normal size.

Today’s high-tech synthetic materials—including Thinsulate, Climashield, and PrimaLoft—are warm, cozy, and eco-friendly, and unlike down, they don’t lose their insulating power when wet. There’s no reason for lululemon to continue—knowingly and willingly—to support the down industry. Tell the company that you won’t buy from it while birds are dying.

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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind