Hot Vegan Mom Tia Mowry Unveils Her New PETA Ad at Rooftop Picnic

Published by Michelle Kretzer.

Lights, camera, veggies! With the Style Network’s Tia & Tamera camera crew capturing every minute, Tia Mowry unveiled her new PETA ad to an enthusiastic crowd of family, friends, and, of course, fellow vegans.

The plant-themed rooftop party at the Bob Barker Building, PETA’s L.A. headquarters, was replete with fresh flowers and delicious wraps, sandwiches, and salads from L.A.’s Veggie Grill—not to mention the ad itself, in which Tia wears an apron made of Swiss chard, snow peas, and lettuce leaves.

Tia—a mother who went vegan in part to make sure that she’s healthy for her young son—explained why she was so excited to represent PETA and advocate going vegan: “I wanted to become a voice for my community. … I wanted to educate my culture about the benefits of becoming vegan. … The more you learn about the benefits of being vegan, the more you become alive and the more you become aware of why it’s a really great decision. Not only am I helping myself, I’m helping the animals out there, I’m helping the environment. Going vegan—I feel great.”

Catch the fun behind-the-scenes video from Tia’s photo shoot, and join her in pledging to go vegan here.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind