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When we heard that MGM wanted to demolish the Harmon Tower—its brand-new but structurally unsound hotel and casino in Las Vegas―we had a dynamite idea: Turn the unusable building into a billboard.
We can’t think of a better use for a doomed casino than an ad urging people not to gamble with their health, but instead to improve their odds of beating heart disease, diabetes, and other illnesses by going vegan.
What’s a lot easier than getting a 21 in blackjack? Getting a healthy body in 21 days with the Physicians Committee for Responsible Medicine’s 21-Day Vegan Kickstart program, beginning September 5.
Written by Michelle Kretzer