Our beloved Stella McCartney is rightly outraged over the misuse of one of her designs. It seems a sheer black bra from Stella’s lingerie collection was used—without Stella’s permission, of course—in an ad for a fur boutique.
Stella—who is totally dedicated to her anti-fur and -leather stance—only found out about the ad when she saw it in the latest issue of Vogue. There it was: one of her designs—partially covered by a ghastly mink coat and accessorized with a ghastly leather belt. Stella had lent the bra to a stylist for use in an editorial photo shoot, but the stylist had a mix up and used it for the advertisement instead—without asking for Stella’s permission.
The story is that when Stella saw the ad, she “hit the roof and said that she planned to sue.” Good for her! Stella doesn’t want to support the cruelty of the fur industry. (Heck, I wouldn’t like it if my second-grade finger-paintings were used to promote those animal killers.)
As for the fur boutique, they have already issued a “grovelling apology” and will not be using the ad again—which is quite a blow for them, considering that the ad would’ve cost £10,000 (about $19,000) to shoot in the first place—and about $50,000 to place in Vogue! That’s a lot of money for a boutique to lose, even for one that regularly peddles $10,000 animal skins.
It’s nice that the boutique has apologized to Stella. I don’t suppose there’s any chance that they’ll next apologize to the countless animals who are caged, electrocuted, and skinned alive in the name of “fashion” … ?
Written by Amanda Schinke