Rocket Boy Ready for Takeoff

Published by PETA.

OK, I’ll go easy on the impotence jokes here. I promise—just straight-up hard reporting on this one. Damn…

Anyway, I’m happy to announce that Rocket Boy, an old-school ad featuring an impotence-fighting boy astronaut, is back and ready to go where no PETA ad has gone before: outer space. You see, Virgin chair Sir Richard Branson just unveiled the WhiteKnightTwo, a carrier aircraft created to launch a commercial six-passenger spaceship within the next decade. PETA wants Rocket Boy to be onboard, so our VP Bruce Friedrich sent Branson a letter asking to buy ad space on the seat backs.

In his letter, Bruce writes:

By following our advice and ditching meat, your male passengers could rise to new heights. Cholesterol and saturated fat clog arteries and block blood flow to all of a man’s vital organs—not just to his heart. Physicians report that the link is clear: Eating meat can cause impotence. Any of your passengers who have trouble “lifting off” will be glad to hear that impotence—as well as heart disease, high blood pressure, obesity, diabetes, and prostate cancer—can likely be prevented and even reversed by switching to a healthy vegetarian diet.

No word back from Mr. Branson yet, but here’s Rocket Boy, all suited up and ready to launch:



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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind