As Canada Goose prepared for its initial public offering at the New York and Toronto stock exchanges on Thursday, PETA was showing the company that when you’re trading in lives, “IPO” can mean “inviting public outrage.”
At the Toronto Stock Exchange, a group of PETA staffers and members stood outside the building holding protest signs to act as decoys. Meanwhile, our friends at Direct Action Everywhere sneaked onto the main floor of the stock exchange from an underground tunnel and chanted in protest as TV cameras rolled. Wearing coyote masks and business suits, they blasted Canada Goose for profiting from the skins of coyotes who suffered in fur traps and endured a terrifying, painful death.
And things didn’t go any better for the company in New York, where the wolves of Wall Street met the coyotes of animal rights. While PETA staffers were on the trading floor inside buying Canada Goose stock so that we can go to bat for animals in the boardroom, another group was gathered outside reminding people why.
The company might be wishing it had kept its stock and its cruelty to animals private. PETA is now preparing to launch our Canada Goose shareholder campaign.