‘Sheep’ to J.Crew: Hear Us, Don’t Shear Us

Published by Michelle Kretzer.

Sheep are up in hooves over the way they’re being abused by shearers. And today, one of them asked leading wool retailer J.Crew to stop profiting from their suffering and drop cruel wool.

The costumed sheep and a throng of PETA supporters gathered outside J.Crew’s flagship store on New York City’s Fifth Avenue and screened footage from our video exposé of the wool industry in the U.S. as well as in Australia, which supplies 90 percent of the world’s merino wool.

Sheep at J.Crew Wool Protest

The exposé shows that workers violently punched scared sheep in the face, stomped and stood on their heads and necks, and beat and jabbed them in the face with electric clippers and a hammer. Some of the animals died from the abuse. One worker twisted a sheep’s neck and then kicked the dying animal head-first down a chute, later admitting, “I get angry.”

J.Crew previously banned fur following a PETA campaign. As a leading seller of merino wool, it has the responsibility and the ability to set a standard for the industry by ditching wool, too.

What You Can Do

Write to J.Crew and ask the company to stop selling wool.

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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind