January 2005
PETA and peta2 supporters waged a vigorous campaign against retailer J.Crew, capturing headlines and attention throughout the nation to demand that the chain stop selling fur clothing, fur trim, and other fur items. The pressure paid off, and after only 11 weeks, J.Crew confirmed that it would no longer sell any fur. With this compassionate decision, the company joined the ranks of top fashion retailers H&M, Forever 21, and others that have adopted fur-free policies. The move also sent a powerful message to the clothing industry that forcing rabbits, coyotes, foxes, and other animals to endure horrible lives and torturous deaths will not be tolerated.
