Embrace Kindness This Easter

Published by Jennifer O'Connor.

With Easter just around the corner, we’re hoping to spread the word to Christians about including everyone in the season’s spirit of salvation by placing our thought-provoking billboard near mega-churches in North Carolina and Alabama.

PETA Easter Billboard, Jesus Died So All Could Live©iStock.com/Bernhard Richter

North Carolina is one of the nation’s top pig-killing states, but pigs, like all of us, value their lives and don’t want to die. That’s why we’re encouraging Christians to live out the message of kindness that Jesus taught in the Golden Rule—“in everything, do to others what you would have them do to you” (Matthew 7:12)—by leaving pigs off their plates this Easter.

Factory farms are hell on Earth for animals. They’re crammed by the thousands into dark sheds and feedlots, living in their own waste without ever feeling grass beneath their feet. When it comes time for their slaughter, they are packed into trucks without any concern for their welfare and driven in all weather extremes to slaughterhouses, where they have their throats slit and are mutilated and dismembered piece by piece. To treat God’s creation in such a way is wrong.

What better way to honor Christ’s example of including everyone in your circle of compassion than by embracing mercy and refusing to support cruelty every time you sit down to eat? Order your free vegan starter kit today.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind