Update: Since originally posting this, we were contacted by a representative of the family of two of the victims and asked to stop our campaign out of respect for the families. We are announcing that we are pulling the campaign out of deference to the family’s wishes, although past victims of tragedies (and their families) have supported our educational campaigns. Our billboard was intended to turn a tragic and preventable occurrence into something positive by stopping further tragic and preventable heatstroke deaths. However, we understand the concerns of the family and will not be putting up our billboard in Sedona.
After a jury turned up the heat on self-help guru James Arthur Ray and convicted him of negligent homicide in connection with the deaths of three people who overheated in a Sedona, Arizona, sweat lodge, PETA hopes to erect a billboard in the sizzling Southwest town to remind people of the dangers dogs also face in the heat.
On a 90-degree day, the temperature inside a car can reach 160 degrees in 10 minutes. If you see a dog in a parked car on a warm day, call the police immediately. Don’t leave until help arrives.
Written by Jared Misner