Cars and Sweat Lodges Can Both Kill

Published by PETA.

Update: Since originally posting this, we were contacted by a representative of the family of two of the victims and asked to stop our campaign out of respect for the families. We are announcing that we are pulling the campaign out of deference to the family’s wishes, although past victims of tragedies (and their families) have supported our educational campaigns. Our billboard was intended to turn a tragic and preventable occurrence into something positive by stopping further tragic and preventable heatstroke deaths. However, we understand the concerns of the family and will not be putting up our billboard in Sedona.

After a jury turned up the heat on self-help guru James Arthur Ray and convicted him of negligent homicide in connection with the deaths of three people who overheated in a Sedona, Arizona, sweat lodge, PETA hopes to erect a billboard in the sizzling Southwest town to remind people of the dangers dogs also face in the heat.

On a 90-degree day, the temperature inside a car can reach 160 degrees in 10 minutes. If you see a dog in a parked car on a warm day, call the police immediately. Don’t leave until help arrives.    

Written by Jared Misner

Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you are agreeing to our collection, storage, use, and disclosure of your personal info in accordance with our privacy policy as well as to receiving e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind