Celebrating the Year of the Ox

Published by PETA.

In honor of the Year of the Ox, PETA Asia-Pacific’s “Go Veg!” cow hit the streets to encourage shoppers to “make it a good year for cows.” Welcomed with open arms (and kids jumping on his back), the cow traveled from Taipei to Hong Kong to Manila. He also made a quick pit stop at the U.S. consulate in Hong Kong to welcome Barack Obama into office. Check out photos from some of their recent demos below:

Ringing in the New Year in front of Taipei City Hall, the cow handed out free soy milk to let people know that cows on dairy farms are forcibly impregnated and have their babies torn away from them within days of birth.


Demo in Taipei


In Manila and Hong Kong, he encouraged shoppers to give healthy, humane vegetarian meals a try. On today’s factory farms, cows are routinely branded, dehorned and castrated without anesthesia. No cow deserves that kind of abuse, especially in a year dedicated to them. Don’t ya think?


Demo in Manila
Demo in Hong Kong


Of course, the always-scandalous PETA Asia-Pacific couldn’t protest the meat industry without a throwing in a little sex appeal. No blow-up dolls were involved this time, but Sydney’s lunchtime crowds got some serious eye candy. Wearing little more than painted-on words mimicking a butcher’s diagram, a pair of activists held signs reminding passersby that “all animals have the same parts.”


Body parts demo in Sydney


The Year of the Ox sounds a little bit like a year-long birthday party for cows to me, and I can’t think of a better gift than to refuse to eat them.

Written by Liz Graffeo

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind