Biggest Gathering of People on the Planet Sees Animal Rights Message

Published by .
< 1 min read

Kumbh Mela, considered to be the largest gathering of people on the planet, is a Hindu festival in India that takes place every three years, drawing about 30 million people.

And this year, as religious pilgrims—who honor the cow as sacred—flock to Nashik in Maharashtra, PETA India has erected a billboard that asks them to think about expanding their circle of compassion to include all other animals, especially chickens, who die in such high numbers for nonvegetarians’ plates:

kumbh billboard edited

Numerous celebrities have attended Kumbh Mela in the past, including Paul McCartney, whose exposé of the meat industry, “Glass Walls,” will be promoted during the festival as well. Kumbh Mela offers millions of people a chance to purify their souls—and their bodies.

GET PETA UPDATES
Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you’re acknowledging that you have read and agree to our privacy policy and agree to receive e-mails from us.

Get the Latest Tips—Right in Your Inbox
We’ll e-mail you weekly with the latest in vegan recipes, fashion, and more!

By submitting this form, you’re acknowledging that you have read and agree to our privacy policy and agree to receive e-mails from us.