If you’ve suffered through having your heart broken (and who hasn’t?), you know it feels like you want to die. But if your heart actually were to (physically) break, you really could die. So as Valentine’s Day nears, PETA is placing this digital billboard in two locations in Montgomery, Alabama—a state with one of the highest rates of heart disease in the nation.
Why do vegetarian hearts have an edge over carnivorous tickers? A recent study found that vegetarians are 32 percent less likely to suffer from heart disease. In fact, staying away from all the saturated fat and cholesterol in meat, dairy products, and eggs gives vegans a significant advantage in avoiding a range of life-threatening diseases, including cancer, strokes, and diabetes.
And when your healthy heart starts beating in rhythm with that special someone’s, it’s good to remember that vegans also get a boost in their love life because we’re less susceptible to sexual dysfunction. So whether your heart needs Cupid or a cardiologist, there’s one prescription: Go vegan!