Victory! Wool Stolen From Sheep Will No Longer Be Sold by Alternative Apparel

Published by PETA.

After we informed Alternative Apparel—whose clothes can be found at Bloomingdale’s, Macy’s, Nordstrom, and REI—about shocking, systemic cruelty in the wool industry, the company announced that it would no longer produce items made from wool.

Cute little lamb lying in pasture

Alternative Apparel did the right thing after learning that sheep are dragged to the shearing floor and punched in the face and that their throats are slit—all for wool hats. This company’s compassionate, business-savvy decision proves that retailers don’t have to choose between being fashionable and being kind, and PETA urges others to follow suit.

We’ve released two new video exposés recorded on sheep farms in Australia, the world’s largest exporter of wool. Workers beat petrified sheep, mutilated them, and slit the throats of fully conscious animals.

One sheep kicked for nearly a minute after the manager began cutting her throat, and he said that some kick for a “bloody couple of minutes.”

The videos are PETA’s 10th and 11th exposés of cruelty in the global wool industry since 2014.

Alternative Apparel knew what to do with wool—do you?

You can help gentle, sensitive sheep by refusing to buy woolRemember: If a tag has “wool” listed on it, leave the item on the shelf. Click below to urge Forever 21 to follow in Alternative Apparel’s compassionate footsteps by pulling all wool items off its shelves:

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind