Thanks to a generous $90,000 media grant from the nonprofit PVBLIC Foundation, PETA is plastering buses and bus stops surrounding the National Institutes of Health (NIH) headquarters in Bethesda, Maryland, with these ads:
Starting this week and continuing for a month, ads will appear at five bus shelters surrounding the NIH campus and on the sides and backs of 57 Metro buses that run on lines servicing NIH’s headquarters.
The new campaign comes on the heels of the news that Congress has ordered NIH to conduct a bioethical review of the cruel and archaic maternal-deprivation experiments exposed by PETA, in which baby monkeys are bred to suffer from depression and other mental illness, are torn away from their mothers at birth, and are subjected to years of frightening and painful procedures that are totally irrelevant to humans.
The ad blitz also follows recent full-page ads in The New York Times and The Hill and a successful ad campaign in Metro stations and train cars this past fall.
PETA’s campaign has attracted support from more than 150,000 people, including world-renowned primate expert Dr. Jane Goodall, celebrity psychotherapist Dr. Jenn Berman, and conservative strategist Mary Matalin.